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Tools I use for blogging: Buffer

Blog Post Bonus: Download a PDF version of this blog post to read later.

This is one of a series of posts on the tools I use to run NicksWanderings.

The Buffer logo

The Buffer logo

If you are a blogger and you don’t use Buffer then you are really missing out as Buffer is a great tool that could really make your life much easier. With Buffer I can queue up my Tweets, Facebook posts, Google+ posts, and my Pinterest submissions using one interface and then sit back and let Buffer do all the hard work of publishing the material to all my different social media accounts.

The real power of Buffer

The real power of Buffer comes from its ability to store Tweets, Facebook posts, Google+ posts, and images for Pinterest, for release to your social media accounts at set times. This is particularly powerful as it avoids bombarding your followers with posts, that is, the posts can be spread out and delivered at the best possible time to make maximum impact.

How do I use Buffer?

I use Buffer to push posts through to my Twitter, Facebook, Google+, and Pinterest accounts. The system is incredibly easy and intuitive to use, and it comes in both free (so you can try it out) and paid versions. I used the free version for a couple of weeks and was so impressed with what the system could offer that I upgraded.

I use Buffer in 3 main ways:

  1. To push out Tweets, Facebook posts, Google+ posts every time I publish a blog article.
  2. To grab interesting webpages, and Tweets, to send out to my followers on Twitter, Facebook and Google+.
  3. To pick photos from my own blog, and from other sources, to post to my Pinterest account.

Buffer comes with a great plug-in for your browser which allows you to grab webpages and images as you surf the web, and there is also a smart phone app that can be used so that you can add to your Buffer queue on the move.

One thing that I really like about Buffer is the smart phone app. I will often “kill time” whilst waiting for planes, trains and buses by surfing the web and reading Twitter. If during that time I come across something that I think might be of interest to my followers I use the smart phone Buffer app to add that content to my Buffer queue. This has the advantage of preventing “follower bombardment” with a series of rapid social media postings as a result of me discovering new content as I wait for my ride.

In addition to the above Buffer also provides great analytics so you can see how your Tweets and posts are performing.

Added Buffer Bonuses

Two other tools from Buffer I find very useful are Respond and Pablo,

Respond

Respond provides what looks like an email interface but is in fact a tool for managing Twitter mentions and direct messages (DMs).

I find Respond incredibly easy-to-use, and a great way of interacting with my followers on Twitter. Using Respond you can really start to build a dialogue with your followers on Twitter.

Pablo

Pablo is a great little free tool from Buffer which I use to create images with text for Twitter and Facebook posts. Again, it is very easy-to-use and is a great way to produce images for Facebook, Twitter, Instagram and Pinterest that really make the post “pop”.

An example of a Pablo image that is correctly sized for use on Twitter or Facebook

An example of a Pablo image that is correctly sized for use on Twitter or Facebook

This may not look like much, but it saves so much time when you are trying to produce images of the correct size for use across Twitter, Facebook, Instagram and Pinterest.

Blog Post Bonus: Download a PDF version of this blog post to read later.

Disclaimer

I have not been paid for the above endorsement. I also have no connection with the Buffer other than I have used their services for a few years. None of the links in the above article are affiliate links.

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